About Us

The Pharmazona Team

As commercial experts, we define and optimize for ROI, deliver fingertip governance, and ensure communication impact. Our specialized services are aimed at delivering innovative strategic development based in practical implementation and the migration of your digital process. 

Yasser Rana

Yasser Rana

CEO & Founder

  • 24 years pharma leadership across all stages of product life cycle (ex-CSL)
  • Mix of global, cross functional & regional expertise: Commercialization, Strategy, Marketing, eCommerce, Market Access, Comm. Excellence, Clinical R&D, Digital Trans., BusOps etc
  • Authored many commercial processes eg. Strategy, Branding, Message Devt, TPP, Pub Planning, Congress Mgmt
Robert Levin

Robert Levin

Creative Engagement Strategy

  • 20 years of digital strategy and transformation experience
  • Leads, manages, and delivers Pharmazona’s broad range of services
  • Expert in creative / graphic design, production, development, UX research and design, business and functional analysis, strategy and project management.
Andrew Locher

Andrew Locher

Communications & Cross Functional Management

  • 8 years in biopharma (ex-Roche)
  • Global / local commercial experience across all stages of product lifecycle
  • Cross-functional leadership experience in commercialization and product launches
  • Broad experience leading variety of global commercial excellence projects
Ray Dappen

Ray Dappen

R&D / Production

  • Expert in media production including photography, videography, 3D design, 360° photography, audio engineering and design
  • Expert in the management and delivery of complex mixed media engagements
  • Leads research & development initiatives for Pharmazona
Marc Sumi

Marc Sumi

Technical Lead

  • Responsible for the technical foundation of Pharmazona programs
  • Defines requirements and feasibility for integrated technology solutions
  • Leadership of development initiatives and management of technical teams
  • Expert in digital reality and web app development implementation

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