About Us
The Pharmazona Team
We are a career pharma group that have sat in your shoes & understand your unique & fast evolving business challenges. The diversity of our expertise uniquely positions us to bring measured critical thinking & systematic realization of practical solutions for you.
Our Core Team
Business Meets Technology for Pharma Commercial Innovation
CEO & Founder
Yasser Rana
“Connecting the people supply chain across pharma and healthcare, and transforming strategy, communications, data and insights into value based customer engagement and in market impact, drives our innovation mindset.”
Balanced Strategic and Operational Commercial Experience
20+ years pharma commercial organization wide leadership across all stages of product life cycle (ex-CSL) with balanced mix of corporate, regional and national level expertise both at strategic and operational levels.
Proven Cross Functional Leadership
Broad cross functional leadership expertise spanning various Commercial functions, Marketing, Medical, Market Access, Sales, R&D, Clinical Ops, Manufacturing, Finance, Regulatory etc.
Diverse Technical SME Level Know How
Technical leadership expertise in the following areas: Strategy formulation & planning, early stage commercialization, Product Launch (Zemaira® USA, Privigen® / Hizentra® Neurology EU), WW Business Operations, Marketing & Communications, eCommerce, Commercial Excellence, Digital Innovation, Process Excellence, Business Intelligence, Market Insights, Forecasting, Competitive Intelligence, Portfolio Optimization among others.
Recognized Authorship and Organizational Change Management
- Recognized for pharma board reviewed corporate and commercial frameworks and process authorships with effective company wide change management & operationalization
- Examples include WW Strategy Planning process, Asset / Acquisition Development & Business Case Evaluations, WW Commercial Forecasting Process, Branding & Positioning, Messaging Platform Development, TPP Development, Launch Performance & KPI Management among numerous others.
Andrew Locher
Commercialization, Forecasting & Analytics Leader
- 14+ years of diverse commercial biopharma experience (ex-Roche)
- Commercial strategy and operational expertise across all lifecycle stages.
- Cross-functional leadership/ mgmt experience in product launch & commercialization.
- Proficient knowhow in global commercial excellence.
- Advanced modeling, Bus Intel & forecasting expert.
- Strong experience in operational and organizational change management.
Rayner Däppen
Data Science & AI Transformation
- 10+ years of program, process & cross functional project mgmt. experience (ex Visium, Bachem)
- Delivered multi-year business transformations across pharma commercial, IT & manufacturing.
- Expertise in Therapy Area landscaping, competitor assessments, data architecture & advanced analytics.
- Strong expertise in IT/OT strategy and digital solutions architecture including data and AI integration.
- Broad experience in pharma manufacturing process excellence.
Sharon Srodin
Business Intelligence & Analytics
- B.S. Marine Biology (Stockton Univ) / M.Sc Library & Information Science (Rutgers Univ)
- 25 years experience in pharma, biotech, and medical device sectors.
- Diverse yet specialized expertise in pharma information science, market and competitive intelligence analytics across commercial, scientific (R&D) and clinical operations
- Strong expertise in strategic planning and commercially driven analytics eg. market / competitive assessments, landscaping, new opportunity screening among others
Christopher George
Market Intelligence Lead
- 20 years of technical pharma market research, competitive intelligence, market analytics expertise (ex CSL).
- Broad experience across corporate, national and global programs.
- Diverse skill ranging spanning both quantitative & qualitative methodologies.
- Significant breadth and depth across numerous therapeutic areas.
Marc Sumi
End-End Technology Solutions Lead
- All-rounder expertise in technical and technology solutions development.
- Oversight of digital, technical tools, apps & software dev’t initiatives.
- Data architectures, management & analytics automation expertise incl AI
- Experienced IT & applications development / management.
- Expert in digital reality & complex web app dev’t implementation.
Dr. Fabian Balsiger
Project Managment, Digital Transformation & AI Lead
- PhD in Biomedical Engineering, University of Bern.
- 8+ years of artificial intelligence & data science in healthcare.
- Specialist in digital strategy & transformation using AI technologies.
- Significant experience in machine learning algorithm development, validation & operationalization.
- Strong project management experience across matrix teams.
- Award-winning researcher in imaging biomarkers for neuroimaging.
Fabio Marquez
Business Operations & Project Managment
- Experienced in system engineering, marketing, and legal administration.
- Specialist in digital transformation and tools management.
- Strong project manager and business operations skills.
- Skilled in creative problem-solving and cross-functional leadership.
- Data science and analytics expertise.
- Multilingual expert, fluent in 6 languages, enabling seamless global collaboration.
Marc Sumi
End-End Technology Solutions Lead
- All-rounder expertise in technical and technology solutions development.
- Oversight of digital, technical tools, apps & software dev’t initiatives.
- Data architectures, management & analytics automation expertise incl AI
- Experienced IT & applications development / management.
- Expert in digital reality & complex web app dev’t implementation.
Dr. Fabian Balsiger
Project Managment, Digital Transformation & AI Lead
- PhD in Biomedical Engineering, University of Bern.
- 8+ years of artificial intelligence & data science in healthcare.
- Specialist in digital strategy & transformation using AI technologies.
- Significant experience in machine learning algorithm development, validation & operationalization.
- Strong project management experience across matrix teams.
- Award-winning researcher in imaging biomarkers for neuroimaging.
Fabio Marquez
Business Operations & Project Managment
- Experienced in system engineering, marketing, and legal administration.
- Specialist in digital transformation and tools management.
- Strong project manager and business operations skills.
- Skilled in creative problem-solving and cross-functional leadership.
- Data science and analytics expertise.
- Multilingual expert, fluent in 6 languages, enabling seamless global collaboration.
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